Web 2.0 Brands

Very interesting article I read just now.
Would like to share with you: Brand 2.0: Are Social Applications Brands or Expendable Commodities?

How these Web 2.0 brands are evaluated nowadays?
Should it be different from conventional brands?

I don't know branding that well yet, but it is definitely great liquidity there that business people always wanted.
I talked to some people working in the clothes manufacturing. They said the quality of a branded product and a non-branded product is not really that much... Branded stuff do have its IP and some unique values to offer. That's where the liquid is coming from. (correct me if i am wrong!)

Gosh! My office is so hot right now and I am not feeling very well right now!
I almost feel dizzy.