I discovered that Nuffnang is regional/local ad network for the bloggers. I guess the advertisers are more life-style oriented with a local focus... for example, nike targeting at singapore.... or samsung targeting at the phillipines.
for blogs with a stronger presence and influence, i think nuffnang is perfect... I just installed the code and it has started working... it is pretty cool... the two ads I saw are something i'm interested. =) One is the BlogOUT! event taking place this friday and saturday in singapore and the other is a movie ad for "he's just not that into you"...
I guess for my personal interests. Google adsense still works better as it really changes with the location of the readers. I was in Shenzhen and Hong Kong last week. I tried to update my blog and I saw the ads were in traditional chinese and it was mostly for shenzhen and hong kong market... so that way, it is very localized. However, it is not very targeted enough compared to Nuffnang.
I'll continue to use both and find out how it works differently. As the founders said, they are not trying to compete with Google Adsense. for personal blogs, lifestyle blogs, life story blogs, i think nuffnang stands a very good chance to lead the market... for an average blogger who talks about anything about their life, his friends are his/her targeted audience, and in additional to the content, their friends can enjoy some more relevant information on products/services... would that not be nice?
Google Adsense is a huge ad network... it's very diverse and indicates some level of interests of the bloggers based on the content. however, it might not be as good for the readers despite that they are, too, interested in the content of the blog.
Nuffnang is tiny compared to Google but it's local and best for personal blogs. The ads are more targeted and the average CTR should be very high... nevertheless, the diversity of the advertisers might not be good. nevertheless, the ads can be very useful as well...
Thursday, March 5, 2009
are local ads better for bloggers?
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